Storytelling Concept

Xerox PARC

The idea of the project is to show where the modern devices familiar to us came from: from a computer mouse and the Ethernet, to tablets and ubiquitous computing.

This project is a tribute to the pioneers 
of the computer industry.

Xerox PARC
Project Type
Storytelling, Motion, UX/UI, Development, Concept
Domain
Technology
Technology
Figma, After Effects, JavaScript, React
Duration
2 month
Overview
The Unsung Heroes Shaping Today's Computer World

Our team is a big fan of Xerox PARC, because without their achievements it is difficult for us to imagine what the world of computers would look like today. Therefore, we wanted to remind the world of Xerox PARC's great contribution to the world of computers and information.

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Challenges & Solutions
Blending Animation with Tech Innovation History

The first thing we faced was the choice of the way of narration. Using the classic text-image method seemed rather boring to us. Therefore, we decided to experiment with modern methods of digital storytelling and tied many narrative chips to scrolling and animations.

Also on the section of each invention, we indicated who was on the team and which future projects were affected by the discovery of Xerox.

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Style Choice
80s Computer Era Inspiration from Atari to Xerox

We took posters and printed publications about computers from the 80s as the basis of the style. Our designer enjoyed doing the research so much that for several more evenings he sorted through archives with catalogs and brochures from Atari, Apple, Xerox, IBM, Microsoft and other companies on the Internet archive.

We also searched for photos for the project in archives and catalogs, old sites and news publications. The search process was very meditative and enjoyable.

We used black and white with occasional splashes of bright colours to show the contrast.

Interactions
Scroll-Powered Storytelling

Interactions. This is where things get interesting. People are used to scrolling feeds on Instagram, Facebook and other social networks, so all storytelling is related to scrolling. When the user scrolls the page, all animations are played for him in a clearly defined sequence. This creates a truly mesmerizing experience.

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Results

Our project celebrating Xerox PARC's legacy through innovative, scroll-powered storytelling and 80s-inspired design earned us a prestigious blue ribbon award from Behance. This concise, visually engaging presentation highlighted the pioneers of computing, blending historical insight with modern interactive experiences.

Award
Behance Blue Ribbon
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st. Rudenko 6a,
Kyiv, Ukraine, 01003
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